Made for Swiss self-employed & SMEs
Keeping an eye on what a competitor charges is part of running a business — but it should not eat your afternoon. Their pricing pages are public, usually a little confusing, and full of the details that actually matter. An AI assistant can read those pages and turn them into a one-page comparison you can glance at before a client call.
Collect the raw pages first
Start by gathering the public pricing pages of the two or three competitors you actually care about. Paste the page text into your AI assistant, or give it the links if it can browse. Do not overthink the selection. Pick the people a client is most likely to compare you with, not every business in the region.
Make sure you capture the whole picture, not just the headline number. Setup fees, monthly minimums, hourly rates, one-off charges, and what is included or excluded all change what a price really means. The AI can only summarise what you feed it, so feed it the full page.
Ask for a table, not an essay
Give the AI a simple brief: build a table with one row per competitor and one column per thing that matters. Ask it to mark anything it is unsure about, rather than guessing. Columns worth asking for:
- Base price, and whether it is monthly, hourly, or per project.
- Setup or onboarding fees.
- Contract length and notice period.
- What is included, and what costs extra.
- Anything the page mentions vaguely.
A table is better than paragraphs here because the whole point is to compare. If a number is missing, the AI should leave the cell empty and note it, so you can fill it in from a phone call or a quote. You want a map of what you know and what you do not, not a story.
Read it for what it hides
Once the table exists, read it with a sceptical eye. Public pricing is designed to look simple and rarely is. A low monthly fee can hide a long contract; a high hourly rate can include the setup you would otherwise pay for separately. Look for the row that does not quite add up, because that is usually where the real cost sits.
Then compare it against yourself. Where are you more expensive, and can you say why? Where are you cheaper, and does the client know? The comparison is not a scoreboard. It is a tool for answering the question every client eventually asks: “Why should I choose you?”
Keep it fresh with a monthly pass
Prices change, and so do your competitors. Set a reminder to re-run this routine every month or two. Ten minutes, once a month, is enough to keep your comparison current without turning it into a research project.
That is the whole point. You do not need to watch every competitor every day. You need a simple, current comparison you can trust when a client asks about price — and the AI gets you there in the time it takes to drink a coffee.
