Made for Swiss self-employed & SMEs
Your website answers the same questions every week — in emails, on the phone, in WhatsApp chats. An FAQ page puts those answers in one calm, tidy place so visitors help themselves and you stop repeating yourself. Here is a simple AI routine for building one, without the hype.
Gather the real questions first
Do not start from a blank page. Start from what people actually ask. Your sent emails, your saved replies, and the notes from your calls are the raw material. Nothing invented, nothing guessed.
Make a plain list, one question per line. Do not edit yet. Ten honest questions beat forty made-up ones, because the page only works if it answers what your visitors really want to know. If a question does not come up in real life, leave it out.
Where do the questions hide? Check your sent folder, your proposal templates, and the first two weeks of any new client. Most of what people ask is already sitting in messages you have written before.
- Email replies you have sent more than once
- WhatsApp and phone questions you hear every week
- Questions that come up in proposals, invoices, or onboarding
Let AI draft, you decide
Hand the AI your list and ask for a first draft: one short answer per question, plain language, no sales talk, each answer under sixty words. What you get back is a starting point, not a finished page.
Give it a little context first. Tell the AI who you are, who your clients are, and that the tone should be calm and direct. A one-line prompt about tone saves you a lot of editing later.
Then read every answer yourself. The AI drafts; you are the editor. Cut anything that sounds like a brochure, and fix anything that is simply wrong. Your name is on this page, so your voice should be too.
- Paste your list of questions
- Ask for short, plain answers
- Edit each one until it sounds like you
Keep it short and human
A good FAQ answers the question, then stops. If the answer needs a price, state it plainly. If it needs a link, add one. Long answers make visitors leave the page before they find what they came for.
Write the way you talk. “Yes, we can do that” is better than “Our team is fully equipped to handle all your requirements.” Plain words build trust faster than polished ones.
Use the question as the heading and the answer right below it. No clever titles, no long introductions. Visitors come to an FAQ to find one thing fast, and every extra sentence works against that.
Refresh it now and then
An FAQ is not a one-time project. When a new question shows up twice, add it. When an answer changes, fix it. Ten minutes a month is enough to keep the page honest and useful.
You do not need a chatbot or a fancy tool for this. A clean page, written in your voice, already saves you hours of repeating yourself in emails and chats. Build it once, tend it lightly, and let it do the answering for you.
